Black Belt Banter: Martial Arts Business Podcast

#12 | The Secret Behind the Highest Tuition in America


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Ever wondered how some martial arts schools command $400+ monthly tuition while others struggle to break $150? Master Bronson Ko has cracked the code, building what he calls "the Apple of martial arts studios" – premium facilities with prices to match and waiting lists of eager families.

Perhaps most compelling is Master Ko's insight that higher prices create deeper commitment. "When you pay more for something, you actually become more committed to it," he notes. Parents who invest substantially ensure their children attend consistently, leading to better results, which justifies the premium pricing. It's a virtuous cycle that benefits everyone: students receive transformative training, parents see tangible results, instructors earn better compensation, and the school thrives financially.

🎙️ Podcast Show Notes: “Meeting the Master: Bronson Ko Joins ASA Summit 2025”

His presence, insight, and energy are next-level, and we’re thrilled to announce that he’ll be joining us as a featured speaker at the ASA Summit 2025, happening October 3–4 in Las Vegas! 🇺🇸🥋

🎟️ Don’t miss your chance to be part of it—register now at www.ASAmartialarts.com and lock in your spot for the most electrifying martial arts business summit of the year.

Let’s go! 💥




with Master Tony Chung

World TKD Lab

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Black Belt Banter: Martial Arts Business PodcastBy Jimmy Hong

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