How do you turn your customers into raving fans? So many people I speak in front of—from CEOs to retail store managers—ask me this. My answer? By watching the balloon man. On this episode, I’m sharing my friend Dennis Forel’s (AKA the balloon man) amazing strategy for a captivating customer experience. There’s something here for everyone, whether you think about customer experience every day or just want to hear what it looks like to successfully live out your passion and share it with others.

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