Lessons From A Podcaster

#12 - The Secrets Behind Rob Walling's Podcast


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In this podcast episode, Rob Walling, host of "Startups for the Rest of Us," shares his podcasting journey, including the accidental success of solo episodes and the importance of personality in his show. He discusses his audience size, monetization strategies, and his production stack, highlighting content over tools. Rob also talks about using Twitter for audience engagement and recounts a humorous challenge he faced while recording, showcasing the unpredictable aspects of podcasting.


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Links & Resources


Trello : https://trello.com/

Riverside : https://riverside.fm/

Notion : https://www.notion.so/

Airtable : https://www.airtable.com/

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YouTube : https://www.youtube.com/@MicroConf

Twitter : https://twitter.com/robwalling

Tools used : Audio-Technica ATR 2100 X Microphone


Timestamps


The solo episode mistake (00:00:08) Rob's accidental creation of a solo episode format due to a guest cancellation.

Pitch for "Startups for the Rest of Us" (00:02:11) Rob's elevator pitch for his podcast, focusing on bootstrapped software founders.

Rob's podcasting journey (00:03:37) Rob's decision to start a podcast after realizing he was a commodity in the blogging world.

The importance of injecting personality (00:07:16) Rob's discussion on the shift in audience interaction after starting solo episodes and the advice he received to be more opinionated.

Production stack and tools (00:11:32) Rob's description of his production stack and tools used for recording and editing the podcast.

Social media usage and repurposing (00:14:46) Rob's use of PodSqueeze for show notes and summaries, and the use of Twitter for social media promotion.

Interview Preparation (00:17:57) Rob explains how he prepares for interviews, including asking guests for their story highlights and subject matter expert outlines.

Influences and Unique Content (00:20:57) Rob discusses influences like NPR and Gimlet Media, and emphasizes the importance of creating unique content aligned with personal taste.

Podcast Growth Tips (00:22:41) Rob shares tips for podcast growth, emphasizing the importance of consistency, engaging in non-podcasting activities to build an audience, and creating unique content.

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