You’ve managed to get through the holiday season, the frenzy of the sale season, and now, you’re in that post-holiday lull.

Or perhaps you’re one of those retail stores, whose trade actually drops during the holiday period. So what do you do, to make that time effective for you and your business?

Hey there, I’m Salena from salenaknight.com and the bringing business to retail podcast, and today, we’re talking all about how you can use the slow times in your business to ….

There will always be slow times in your business.  The most obvious thing to do to make this time effective, is to…

Download Tips And Ways To Grow Your Business When Retail Is Slow

1) Take a holiday, because you need to have downtime, you need to recharge. It’s super important to your mental and physical health, and let’s not forget, you are the most important part of your business. But if taking a holiday is not on your agenda, here are twelve things you can do to make the most use of this time.

2) The most effective thing that you can do is to take this time to sit down, and map out your marketing advertising and editorial calendars. Knowing where you’re headed in the coming twelve months will give you confidence and focus, and hopefully stop all those last minute rushes, confusion and aggravation that tends to come with unplanned activities

3) Check out your product descriptions on your website and update them. The google gods love you to be different, and original. If, in your haste to get products onto your site, you’ve just copied and pasted the manufacturers descriptions, now is the time to go and make them unique to your store.

Write what you love about the product, and sizes or other things that are frequently asked…
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4) Clean out your store room. Take stock of what’s in your stock room. Pull everything out, clean the shelves, vacuum all those crevices and when you’re putting everything back in, assess it’s suitability in your store. Is it time to offload a bunch of old stock? If so, I’ll pop a link to my most downloaded resource in the show notes, 9 Strategic Ways to Move Old Stock

5) Write some blog posts. If you’ve been putting off this blog post idea that I always talk about, now is the time to get it sorted. You could write a whole 6 months worth of posts over these few weeks

6) Expand your mind. Take this time to undertake a bit of professional development. Learn something new. If you need some ideas, I’ve got 2 courses that just might suit you. If you’re not up for the time and energy a course takes, try a 1 day course on how to use your camera better, or how to use a piece of software that will make your life easier

7) Clean out your “online” store room. Maybe you’re one of those people that files everything methodically. If so, skip to point 8, but if you make up the 99% of us that don’t, this is a great time to go through and sort out your digital files and documents. Whilst you’re at it, scan all those pieces of paper you have lying around and file them in your new, clean, digital system.

8) Listen to some podcasts.