Oh list churn (a.k.a the silent campaign killer)...

One thing we never remember to watch closely is list churn, the percentage of subscribers we are losing from our email list. This can happen when recipients unsubscribe, mark your emails as spam, bounce, or simply just got radio silent. In this episode, I cover the types of list churn and ways to triage them but more importantly, ways to keep an eye on your list churn percentage.

As mentioned in the episode:

1. How to calculate list churn: Churn Rate = (Subscribers at Beginning of Period – Subscribers at End of Period)/Subscribers at Beginning of Period

2. Resource: Email Marketing List Churn: The Silent Campaign Killer - https://60secondmarketer.com/2017/11/17/list-churn-silent-campaign-killer/

3. Interested in our Founder's LIVE Email Marketing Workshop starting on June 28? Connect with me at [email protected] to get the exclusive link to sign-up.

Question? Send them my way - [email protected]