Inside UXR

12. What's the difference between Market Research and UX Research?


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Drew and Joe will answer a listener question about when our listener should be offering clients Market Research vs. UX Research?  How should you tackle when a client has already decided to build something and they want to move right into testing prototypes?  Drew and Joe will also offer their takes on Market vs. User Research and if it matters which one you're actually doing.

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Credits:
Art by Kamran Hanif
Theme music by Nearbysound
Voiceover by Anna V

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Inside UXRBy Drew Freeman and Joe Marcantano

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