Do you want to avoid making mistakes you haven’t made yet?

I am sure you do.

Josh Gardner has been operating International brands in China for many years and he is king of an example!

In this episode of my interview series we cover A LOT of ground but two highlights:

1️⃣ 3 tips for working with distributors

     ⏩ TRADEMARK: Your English and Chinese brand name ➕ any nicknames that the Chinese have given you!

     ⏩ EXCLUSIVITY: Very sticky relationship, hard to get out of. Take time to make the decision ! Demand transparency

     ⏩ REFERENCES: Do not skip this step. Talk to distributors current clients to find out their POV.

2️⃣ Success factors and example success stories

     ⏩ Full control, high investment model – Supergoop!

     ⏩ Distributor wholesale model using Daigou, 3rd tier cities and Social selling in wechat groups

     ⏩ Elements of success – brand recognition, consumers talking about you, being sold through resellers on Taobao as well as ample investment.

We talk about so many other topics too – it is packed full of great information. Don’t miss this one!