Founder and Director of Groove U, an immersive music industry program in Dublin, Ohio, Dwight Heckelman explains how his program and unique approach gives students the fundamental skills needed for today’s ever-evolving music business.

12. Why Success in the Music Industry (and Any Business) is About Relationships, Not Talent

Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand.

Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.

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Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand. Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.

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12. Why Success in the Music Industry (and Any Business) is About Relationships, Not Talent

12. Why Success in the Music Industry (and Any Business) is About Relationships, Not Talent