Public speaking looks like a lucrative career when you view it from the outside -- you travel to exotic locations like Des Moines, IA, you stay in fancy conference hotels, you get a nice check for being on stage for an hour, and ALL the applause from the audience. 

Except a lot of speakers are missing out on the check part. I have clients who come to me frequently worried that they are not great on stage because they aren't getting booked more or they aren't booking business from their speech. And while there are usually some performance tweaks we can make -- there is almost always a business model issues and a talk design issue for us to fix. 

Let's say you speak to owners of spas. The average person in the audience owns one location with 15 employees. Your audience is full of these people. If you travel to the conference and speak for free to this audience to build momentum, you can't be upset if they book you for a speech. You see the owners of these locations don't hire keynote speakers -- so if your talk, your bio, you description all lends themselves towards you being a keynote speaker only -- then you've blown your chance of making money at the event. 

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