Marketing for new entrepreneurs can be super overwhelming. It can be so tempting to fall into “shiny object syndrome” and think that you have to be on every platform right away. But that’s not true! In this episode I’ll help you define the one thing you are trying to get out of your marketing plan. Even if you can’t afford a coach right away, you can make steps toward creating this marketing plan by asking yourself what you want your CLIENTS to get out of your marketing and content creation.

Here are some steps to take with your marketing plan:

• Think of all your followers as clients! How can you help them in each piece of content?
• Follow up with the ones who engage with your content and ask them what their needs are and what content they want to see from you.
• Always put your offer out there — it’s the most effective way for you to help your clients.
• Think about which platform suits YOUR needs the most and gives you the most joy to use everyday.
• Start conversations with people you look up to before you even start making content.
• Show who you are in an intro post so that people feel connected to you before you’ve actually spoken.
• Marketing is only one branch of your business. Make sure you still have the time and energy to work with the clients that come to you from your marketing plan.
• Make sure you are clear on your offer before you grow your following too much so you don’t have to pivot later.

Resources from this episode:

Be sure to grab my free guide on crafting your mission statement! 

Book a call with me: https://www.nicoleralston.com/work-with-me-3/

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