In today's episode, I’m sharing a simple but profound coaching demo from a recent workshop.

During this session, you’ll hear Morag, a coach, open up about a “marketing problem.”

She’d been struggling to connect with a key organization, feeling stuck on how to communicate the value of her work in a way that truly landed with them.

Together, we explored what I know to be the two essential things you have to have before a client will decide to enroll with you.

By the end of the session, Morag had a powerful realization - one that could shift your perspective on how to engage potential clients, too.

I won’t spoil the surprise here, but I’m confident you’ll find plenty of value in listening to the coaching session.

What I love about this demo is how relatable it is. Whether you’re just starting out or have years of experience, we’ve all faced moments where we’ve felt stuck or unsure of how to approach or connect with the people we’d love to work with.

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