David McClellan is a serial entrepreneur and founder of Social Catfish, a company that helps consumers find lost personal connections and verify if people are really whom they say they are online. We discuss the challenges of hiring a marketing firm, the limits of being protected online, and having a realistic workload for your team.

Time Stamps

[00:29] Tips on how to become a productive procrastinator 

[01:17] David’s entrepreneurial journey

[03:23] The challenge of hiring a marketing firm

[05:36] Why is the Pareto Principle so important in business?

[09:20] How to model anything using David’s SISEY framework

[11:10] How to figure out the 20% effort that will give you 80% results

[13:43] How to streamline your development and execution process

[15:27] Communication when you can’t deliver on a project

[17:01] Why you need a realistic workload for your team

[19:56] Understanding the limits of being protected online

[24:21] How to bootstrap a business David’s way

[28:26] The benefits of having a niche 

[29:53] Parting thoughts 

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Socialcatfish.com

David’s LinkedIn

Social Catfish on Instagram