How we keep track of our stories matters. After all, we know that stories create connection, clarity and credibility so we should be using them throughout our marketing materials whenever can.

So today, I want to introduce you to the 3R Story Tracking method which allows us to overcome the overwhelm and set up a free and simple way to keep track of our own stories.

The 3R Story Tracking Method includes three main steps: recall your stories, record your stories and retell your stories.

Recall your stories. 

Use story prompts to recall your stories. A story prompt is an intentional activity that sparks your memory of a person, place, time or even a feeling in your life.

Examples of story prompts include: looking through old photo albums, reviewing old journals, sifting through old belongings, driving through old neighhourhood and listening to music that once meant a lot to you.

Record Your Stories 

I always recommend that people keep track of their stories in the same place. So if you’re a lover of journals like I am, then maybe that’s the best solution for you. My advice is to keep one journal for your stories ONLY , and don’t fill it with other notes or information that will make it hard to find your stories when you’re looking for them.

A second recommendation for recording your stories is an online document, like a Google doc that you can access from anywhere at any time. That way, if you recall a story while you’re away from your desk, then you can still make a note of it in the same place you keep track of your other stories.

If you really want to take your story recording to the next level, I suggest keeping track of your stories in what I call a Story Vault which is a document I’ve shared before with my Masterclass participants. Email me today to request a copy of my Free Story Vault Template which helps sort your stories by type and purpose.

Retell Your Stories.

A few places you can retell your stories are your newsletter, your social media stories, reels and posts, your blog, podcast or YouTube channel, your presentations and workshops, at networking events and in media interviews.

Using the 3R Story Tracking Method, your brand marketing will connect more deeply with your audience, create clarity and build brand credibility.

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