In this episode, I am joined by Jason Beck, the longest continuous cannabis retail operator in the United States. Jason shares his journey, starting from his beginnings in San Francisco in 2001 to establishing his presence in West Hollywood in 2004. He also discusses his current role with High at 9 News, a daily cannabis news show that covers six stories every weekday, providing a platform for a variety of opinions and debates. Watch video version and read full show notes here: https://thecolememo.com/2024/09/02/e120/