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120: Leveraging ABM, Social Selling and Challenger for Sales Enablement Success: w Kristina Jaramillo (Personal ABM)
It is well known that Account Based Marketing (ABM) can be leveraged for better outreach and generating closable opportunities, but less know how it can also be used to better get new accounts to revenue and existing accounts to renewal and expansion.
In this interview we tap the expertise of Kristina Jaramillo, host of the Stop the Sales Drop podcast and founder of Personal ABM, to explore how an ABM approach, content and mindset can best be leveraged to drive performance.
https://www.linkedin.com/in/kristinajaramillo/
#ABM #valuemarketing #valueselling #ChallengerSale #salesenablement
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By Thomas Pisello
5
22 ratings
It is well known that Account Based Marketing (ABM) can be leveraged for better outreach and generating closable opportunities, but less know how it can also be used to better get new accounts to revenue and existing accounts to renewal and expansion.
In this interview we tap the expertise of Kristina Jaramillo, host of the Stop the Sales Drop podcast and founder of Personal ABM, to explore how an ABM approach, content and mindset can best be leveraged to drive performance.
https://www.linkedin.com/in/kristinajaramillo/
#ABM #valuemarketing #valueselling #ChallengerSale #salesenablement