In this episode of Real Fabulous Marketing, we dive into what the Netflix dating show Love Is Blind can unexpectedly teach us about marketing strategy.

We look at how going in with rigid preconceived ideas about your customers, your offers, and what people want, can hold your business back from finding its "perfect match."

Tune in to learn how co-design can open your eyes to what your customers actually want, and how a simple conversation with five people could transform your next offer.

[Timeline Summary]

[0:00] - Why Miranda accidentally deleted the first recording (and hit record again anyway!)[1:15] - How Love Is Blind works — and why it's a surprisingly good business metaphor[3:20] - The danger of preconceived ideas: Miranda's workshop launch lesson[5:10] - What is co-design and why it's a game-changer for small business marketing[7:45] - The macramé business story: white beads, hot pink, and eating humble pie[10:30] - The 4 questions to ask your customers that will unlock real insights[13:00] - Why the couples who make it on Love Is Blind are your best business role models

Links & Resources:

• Join Miranda's upcoming events → mirandaivey.com
• Follow Miranda on Instagram → @mirandaiveymedia

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Until next time — stay bold, stay visible, and of course, stay fabulous 🙌