This week, Jared Latigo is joining me. I met him on 48day.net and he has also been on Kent Sanders' podcast (Kent was also on episode #009 of this podcast). You can go to his site or connect with him on Twitter.

Jared has published his own book: "The Connection Brand." He is offering some bonuses if you purchase the book by July 15. Here's a snippet of what the book is about:

In this connection economy, the companies that will succeed now and in the future are the ones that build connection with us. They are the brands that have developed advocates to market for them and actually care about what the public thinks and says.

We can build those brands as well. Whether you are one person, 25 or 500, the core principles that brands like Apple, Michael Hyatt, Dave Ramsey and Jeff Goins have used are applicable to you. The deeper we can go with our connections, the better off we’ll be in the long run as we continue into this new economy.

Reading and writing is one of the greatest privileges that we have. In today's society and with today's technology, there are limitless possibilities. "Ordinary" people now have the opportunity to bypass the traditional publishers and get their own books out into the marketplace. One of the largest and most popular places for this is Amazon with their CreateSpace and Kindle publishing. With all of these new books, there are many of them that are offering specials and bonuses during their launch period.

The problem: how do you find all of these new book launches? As an author, where is a great place to advertise your own book launch?

The solution: BookLaunchPlace.com. Jared has put together this site to become the place for book launches. The tagline is "All launches. One place." Jared talks about this in more detail in the episode.

In 2009, Jared quit his traditional job to pursue his own work. In the episode, he shares his missteps while doing this. You'll want to listen to this story and get his advice.