Content Systems for Growth - Project Management Software, Efficient, Consistency, Content Calendar, Blog Workflow, Planning, Systems

120 | Repurpose Your Way to Enhanced Reach and Engagement

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Hey Friend!

Let’s be honest—creating content from scratch all the time? Exhausting.

If you’ve ever stared at your screen wondering what to post next, feeling the pressure to keep up, I see you. I’ve been there, too. When you’re running a business, juggling family, and wearing all the hats, content creation can start to feel like just one more thing on your plate.

But here’s the good news—you don’t have to start from scratch every time.

In today’s episode, I’m walking you through how to repurpose your content in a way that makes sense for where you are right now. You’ll learn how to take what you’ve already created (because I know you’ve got some great content sitting there!) and give it a fresh spin that connects with your current audience.

Here’s what we’re diving into:

  • What repurposing content really means (it’s more than just copying and pasting)
  • My four-step system that turns one piece of content into a week’s worth of marketing—without adding to your workload
  • How to set this up inside your project management tool (I use Asana, but you can use whatever works for you)
  • Why refreshing your content helps you get found in places like ChatGPT, Perplexity, and Google’s AI Overviews

    • This episode is for you if you feel like you’re always creating but still not showing up consistently. I’ll show you how to make your content work harder for you so you can free up time and stay visible—without burning out.

    I pray this blesses you!

    Let’s Grow,

    Michele

    00:00 The Struggle of Constant Content Creation

    00:44 The Power of Repurposing Content
    01:38 How to Effectively Repurpose Content
    03:46 Creating a System for Repurposing
    06:52 Maximizing Your Content's Reach
    08:33 Final Thoughts and Encouragement

    LINKS:

    Link to the blog post:

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    *Disclaimer: If you happen to purchase anything I recommend in this or any of my communications, it’s likely I'll receive some kind of affiliate compensation from these products that I use and love. Please do not feel obligated to purchase anything through my links.

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    Content Systems for Growth - Project Management Software, Efficient, Consistency, Content Calendar, Blog Workflow, Planning, SystemsBy Michele Duwe | Content Marketing Coach, Content Management & Organization