In this episode, we’re joined by Jesse Meadow, co-founder and Managing Director of Schoolcraft Digital, where he helps independent schools across the country plan and implement marketing strategies that truly connect with today’s parents.

Jesse shares how the idea of The Fourth Turning can help school leaders understand the times we’re in and lead with purpose. We explore what it means to run a school during a crisis era, how to communicate with clarity when everything feels uncertain, and how to ground your marketing in mission and trust.

Key Takeaways from This Episode

How the Fourth Turning explains the era of crisis schools are facing today

Why clarity over complexity is the principle every school should prioritize

Ways to stay mission-focused and build community trust in uncertain times

How data and calm leadership can help schools navigate ongoing change