It's the most wonderful time of year: National Rice Month! This year is the 35th Anniversary and co-hosts Michael Klein and Asiha Grigsby are joined by USA Rice's Cameron Jacobs and Deborah Willenborg to talk all things NRM. From newsletters, influencers, and the 10th annual NRM Video Scholarship contest, to restaurant partners Fuzzy's Taco Shop and Rock N Roll Sushi, and shelf talkers in 1,000 supermarkets, it will be difficult to avoid NRM messaging! Plus, cook offs, massive rice donations, and a sneak peek of the all new U.S. jasmine ad campaign. Dig in and Think Rice!

www.thinkrice.com/jasmine www.reelricecontest.com www.youtube.com/@TheUsaRiceFederation

With special guests:

Cameron Jacobs, USA Rice and Deborah Willenborg, USA Rice

Hosted by:

Michael Klein and Asiha Grigsby