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121. A Recipe For PR Public Relations Success - John Rarrick
In this episode of the Growth Marketers, John Rarrick, a PR veteran with a unique background in acting, shares his insights on the evolution of PR, the importance of earned media, and how to craft a compelling brand story that resonates with your audience.
You'll also learn how to measure the ROI of your PR efforts and stay ahead of the curve in the ever-changing world of communications. Tune in for valuable insights on marketing tactics and how to stay ahead of the curve in today's digital age.
00:00 Intro
00:20 John Rarrick & his entrepreneurial journey
05:24 How has the PR industry changed over the years?
10:40 Earned media vs influencer marketing
11:38 How to build a strong brand through earned media
16:00 Thought leadership for business growth
17:50 Why invest in media appearances: Brand Sentiment & ROI
19:50 How to get started with building a brand through earned media
23:40 Movius: What they do
31:07 Most effective customer acquisition strategies
38:15 Advice to younger self
Watch Our FREE Masterclass
▶️10x Your Sales Pipeline in 90 Days: https://ww2.oneims.com/growth-acceler...
▶️Eliminate Dry Pipeline in 90 Days: https://ww2.oneims.com/dry-pipeline
▶️From Production Line to Profitable Exit: https://ww2.oneims.com/production2profit
►Visit our website here:
https://www.oneims.com/
►Follow OneIMS online:
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Twitter: https://twitter.com/oneims?lang=en
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By OneIMS
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In this episode of the Growth Marketers, John Rarrick, a PR veteran with a unique background in acting, shares his insights on the evolution of PR, the importance of earned media, and how to craft a compelling brand story that resonates with your audience.
You'll also learn how to measure the ROI of your PR efforts and stay ahead of the curve in the ever-changing world of communications. Tune in for valuable insights on marketing tactics and how to stay ahead of the curve in today's digital age.
00:00 Intro
00:20 John Rarrick & his entrepreneurial journey
05:24 How has the PR industry changed over the years?
10:40 Earned media vs influencer marketing
11:38 How to build a strong brand through earned media
16:00 Thought leadership for business growth
17:50 Why invest in media appearances: Brand Sentiment & ROI
19:50 How to get started with building a brand through earned media
23:40 Movius: What they do
31:07 Most effective customer acquisition strategies
38:15 Advice to younger self
Watch Our FREE Masterclass
▶️10x Your Sales Pipeline in 90 Days: https://ww2.oneims.com/growth-acceler...
▶️Eliminate Dry Pipeline in 90 Days: https://ww2.oneims.com/dry-pipeline
▶️From Production Line to Profitable Exit: https://ww2.oneims.com/production2profit
►Visit our website here:
https://www.oneims.com/
►Follow OneIMS online:
Facebook:https://www.facebook.com/OneIMS/
LinkedIn: https://www.linkedin.com/company/oneims/
Instagram: https://www.instagram.com/oneims/
Twitter: https://twitter.com/oneims?lang=en