Gavin founded the Cloud Appreciation Society in 2004 to fight 'blue-sky thinking'.
He feels that clouds are one of the most beautiful and varied of nature's displays and that it is high time people stopped complaining about them. The society now has over 25,000 members from all around the world.
Gavin’s book, The Cloudspotter’s Guide came out in 2006, it immediately became an international bestseller, and has been published in fifteen different languages.
—
Recorded live at the global event in Cardigan, west Wales in 2008.
Watch Gavin's full talk here: www.thedolectures.com/talks/gavin-pretor-pinney-the-beauty-of-clouds