Online TV movies, shows, and streaming video channels can earn higher revenue per impression from advertising than broadcast Superbowl ads because of ad targeting and multi-device delivery platforms. The sources of ads can come direct sold deals or programmatically delivered through ad servers like Google Ad Manager (DFP), Freewheel (mostly broadcast), SpotX, Springserve, and others. OTT Advertising technology has rapidly evolved to combine dynamic ad insertion (DAI) with advanced viewer demographic, behavioral, and other ad targeting and personalization options. However, there are still challenges and limitations with existing standards and device capabilities. Listen to this session to understand how OTT advertising technology works and enables online video service providers to implement and optimize.

Topics Covered:

What is OTT Advertising

Who uses OTT Advertising

What Surprises Most Companies about OTT Advertising

Advertising Video On Demand (AVOD) platforms

Key Benefits and Opportunities for AVOD Services

Key Challenges for AVOD Services

How OTT Advertising is Different than Broadcast Ad Insertion

OTT Advertising System Operation (basic)

What is Needed to Setup an OTT Advertising Service (equipment, services)

Time it takes to Setup an OTT Advertising Platform

Where Ads Come from for OTT Service Providers

Challenges of Providing OTT Ads?

Server Side Ad Insertion (SSAI)

Training Required for OTT Providers

Industry Standards for Advertising Video on Demand