Scott Beck, incoming president and CEO of San Francisco Travel Association, discusses the challenges he will have to overcome as president and CEO of San Francisco, a city that has not fully recovered from the pandemic. The importance of content and his goal of attracting conventions that feature thought leaders across industries. How the three cities he has worked with have understood the importance that meetings and conventions have. The steps the industry can take to reduce waste and its negative impact on the environment and how his four daughters have helped him look at the world differently.

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