The problem with pain point marketing is that it actually creates an internal trigger.  😓 It quite literally dysregulates somebody's nervous system because it points out the things that maybe they were, or weren't, already aware of. Instead, let's paint the picture of possibility... ✨

THE JUICY HIGHLIGHTS:
🖤 Pain versus possibility
🖤 Power of vulnerability
🖤 Empowering & humanizing through marketing
🖤 The olfactory effect

THE EPISODE BREAKDOWN:
[0:42] Marketing that does the human good

[1:14] Being aware of how my presence affects other humans

[2:10] Examples of pain point marketing

[3:05] Pain point marketing creates an internal trigger

[4:32] Examples of how to paint the picture of possibility

[6:35] The olfactory effect of marketing & feeling unsafe

[8:08] Sharing pain points to show vulnerability

[8:54] How to show vulnerability & allow others to relate and self-identify

[10:23] The power of being vulnerable

[11:50] Always remember the human on the other side of the screen

[13:08] Tangible tools inside POTENT that create a refreshing online presence

POTENT PODCOURSE
Social media is an incredible platform - a place where aligned connections get to flow to you with ease & your experience online gets to be an obsession! Let's build the authority online that you're meant to have so your business can feel as easy, abundant, and as fun as it's meant to!!

MORE ABOUT ASH
I am the definition of duality — I swear like a sailor and break rules like it’s my job, but I also hold incredible space for my clients and work my ass off to help them achieve the success they’re after. But I'm also here for the non-preneur woman, too. My background in counseling gives me a unique perspective on what it means to show up, serve, & create connection for those who feel like they've never belonged before.

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