So, you want to grow your audience, right? You’re looking at people with bigger audiences, you’re wondering how they got there, and what they know that you don’t. Maybe you’ve even tried to replicate what they do out of hopes that it will grow your audience.

But the problem with copying people who are further along than you is you’re not leveraging your unique advantage. That advantage is being small.

I know that doesn’t really sound like an advantage because that’s exactly what you don’t want, right? You’re trying to grow, you want to get bigger, but being small is your unique advantage because you can afford to do the unscalable things.