Finding your ideal customer... Is a well know fact that is one of the first things you need to do.

Literally is the foundation of every business but I have to say it 👇

I don't like how most people teach how to know who your ideal customer is.

Yeah, the age range is important, interests are important but here's the main question:

What problem is your ideal customer facing?

Now, dig deeper. What pains is that main problem causing? Does that problem has a domino effect? Generally the answer is yes. You need to know that.

Third, where does your customer want to go? What are their desires? Also you need to know that.

Those, for me, are the main things you need to focus on.

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