The Daily Drive

122. Amazon


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In today’s episode of The Daily Drive, we dive into a powerful example of strategic foresight that transformed Amazon’s AWS from a risky venture into one of the most profitable divisions of the company. We explore how Jeff Bezos and his team used a premortem approach to anticipate potential failures in scalability and security before they even launched the service. By addressing these risks head-on, they built a system that could scale globally and became a trusted platform for businesses worldwide. Tune in to learn how thinking through worst-case scenarios can lead to long-term success in sports, business, and life.

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The Daily DriveBy Austin Merrill