What hobby did you start in lockdown?

Melbournians Cat and Morgan started knitting and turned it into a knit kit empire!

The girls share their business story in today's interview. They cover:

- how Cardigang was born out of lockdown

- how the girls sourced Aus merino wool, learned and wrote the knitting patterns, got samples, ordered and planned their business

- how they juggle their full time marketing jobs + run the business

- how they generated PR from media outlets such as Urban list, BBC etc

- how to get PR for your business

- influencers

- the importance of content

For more on cardigang check out: @cardigang_knits or their website https://cardigang.com.au/

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash