Does it ever seem like there are brands out there who just have it figured out?

It's easy to look at other businesses and think "wow, they are crushing it" without realizing the work they put in to get there. Today, we talk about the work. Chris Lynch is a talented entrepreneur out of San Diego who's built a growing lifestyle brand called Everyday California. Life is good. But as he tells us in today's episode, it hasn't always been IPAs and sunny days. He's hustled, he's made mistakes and he's continued to iterate on his original ideas before finally getting to a point where growth is coming easy. In today's episode, we share a real life story of how EveryDay California spread its wings.