In this episode of the PetBiz Podcast, host Janie welcomes Liz Wilcox, a renowned email strategist and keynote speaker. Known as the 'Fresh Princess of email marketing,' Liz shares her journey from being an RV travel blogger to becoming a multi-six-figure email marketer. She dives into her signature framework, 'The Email Staircase,' which helps turn followers into friends and then customers. Liz discusses the importance of being relatable, invested, and staying top of mind in email marketing. She also debunks myths about email campaigns and offers valuable tips on building relationships through email. Whether you're a seasoned business owner or just starting, Liz's practical advice on how to leverage email marketing is invaluable.

00:00 Welcome to the Pet Biz Podcast

00:14 Meet Liz Wilcox: The Fresh Princess of Email Marketing

01:07 Embracing the Nineties Vibe

01:49 From RV Blogger to Email Marketing Expert

03:41 The Importance of Email Lists

05:24 Email Marketing Strategies for Pet Businesses

08:14 Building Relationships Through Email

17:39 Frequency and Value in Email Marketing

19:26 Starting from Scratch: Building Your Email List

22:55 Emphasizing Your Business Story

24:08 Setting Email Expectations

25:31 Newsletter Formats and Spam Filters

31:34 Understanding Email Metrics

35:04 Personal Growth and Unique Stories

39:07 Email Marketing Membership

BOOK MENTIONED

Real Artists Don't Starve by Jeff Goins

HOW TO CONNECT WITH LIZ WILCOX

www.lizwilcox.com

FOR MORE LISTENING

The Email Sound Booth with Liz Wilcox (podcast)

Hey there 👋 I’m Janie Budnick - Host of the PetBiz Podcast and founder of the PetBiz University™, including the PetBizMBA® Business Accelerator and the PetBizCRM™ Relationship Manager solution. No matter how far you are down the pet business path from START to FREEDOM I we are here to help!

Friend, your entrepreneurial dreams can 100% be a reality – but, let me tell you, it’s so easy to get discouraged when you’re starting out or in the messy middle. There are so many things to learn.

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