Authentic Brand Builders Podcast

122: My Biggest Lesson When Growing a Team


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If you think that you have to have a big team to run a successful online business, I'm glad you've found this post.

I used to think the exact same thing, but my experience has taught me otherwise.

When I first started my business, like so many of you, I was a solopreneur. I didn't have the extra money to pay someone when I was trying to simply pay myself.

So, I dedicated most of my time to the business, creatively thinking about it and providing for my family. This approach worked well for a while.

As I started taking on more marketing responsibilities, I began considering hiring a team.

Industry advice pointed me towards hiring for admin work: scheduling clients, sending contracts, etc.

These tasks never quite justified the need for hiring someone in my mind. I instead thought about the areas where hiring help would directly contribute to generating revenue.

My first hire was a Virtual Assistant (VA) for contracted work, specifically for marketing-related tasks.

I remember feeling nervous about the financial commitment, but it quickly paid off.

This small hire allowed me to reclaim valuable time, which I used to focus on revenue-generating activities like hosting live events and webinars.

From there, I began to think hiring a big team was needed - boy was I wrong.

Inside today's episode of the Authentic Brand Builders podcast, we'll dive into:

  • One of my most expensive lessons with hiring a team and what it taught me.

  • The first few steps to take and things to consider when hiring team members.

  • The type of first hire I recommend every solopreneur consider for the highest ROI.

For the full content, and all the insider tips, listen to Episode 122 now.

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Authentic Brand Builders PodcastBy Michelle Knight

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