Tyler Benedict, founder and publisher of Bikerumor.com, is my guest this week on Channel Mastery. Eleven-plus years ago, Tyler started Bikerumor.com and during that time, he's seen a lot of evolution in terms of how consumers use and share his content, and how his site factors into the consumer decision journey.     In this episode, Tyler gives his well informed take on what's working, and what's not, with endemic content today. You'll learn how his team approaches and optimizes content across multiple channels, including the Bikerumor.com website, blog, Youtube channel, newsletter, podcast, and through events. We also talk about the ongoing evolution of the media landscape as well as how brands can best serve super busy media covering events like Sea Otter and Outerbike. I'm fairly certain that Tyler is one of the hardest-working journalists in cycling today, and he keeps pushing into new frontiers. Check out his upcoming Peak Content Summit, a gathering of some of the brightest minds in content marketing today taking place in Ashville, NC., March 11-13, 2020.