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122 | Using Video to Grow Your Audience and Business
Instagram recently announced that they are a video-centric platform. Pinterest started allowing video and swipe-style graphics in 2020, and YouTube favors long videos cut into shorter segments.
Video is the future, and we’ve known that for a few years now.
So, what does that mean for those looking to start or grow a biz in 2021?
You best get comfortable being on camera. Kidding, kind of.
I want to leave you with three thoughts and ideas if you’re starting or running an online business in 2021.
It’s never too late to start, but it also probably behooves you to start and learn NOW. So do listen to this episode with a sense of urgency. Okay? Timing is real, and I get that. Of course. But if you’ve wanted to start a biz, or even just creating free content, let’s go ahead and START.
A few things to note about video - there is not one way to do video. As you listen in, prep your brain to open to video. Now, there are some things you truly despise. I HATE SALES CALLS. I hate hosting them. And I hate being a customer. I would so rather read a sales page, and just purchase something on my own.
This hatred is not rooted in being bad at or insecure in a process with which I am unfamiliar. That’s the difference I want you to explore if the idea of video doesn’t spark a joyful light in your soul.
So ask if it’s that you ACTUALLY hate the process of creating video-based content, or if it’s because you don’t know how, think you’re bad at it, lack confidence or any other reason.
Let’s begin.
Question one:
WHY YOU SHOULD CONSIDER USING VIDEO FOR YOUR ONLINE BIZ?
First off, video is more captivating than a still photo. It’s just a thing. And in an online world where people are more stimulated than ever, catching someone’s attention is what we’re after. Video can help us do that.
Video has movement, and movement draws us in when compared to a still photo or graphic. Would you agree? I have no study to back this. So, take it for what it’s worth.
We’ll get into types of video you can use because there are ENDLESS options and I hope to give you some ideas, but for now, how have I seen video positively impact my biz?
Video has the potential to expedite trust, and knowability of a brand. It CAN be more intimate than other types of content. Again, we’re talking about potential. Not a guarantee. The content has to be good, and aligned with your audience to do anything. But when compared to still content, video can lead to quicker connection I believe. I certainly feel like I “know” or want to engage with those who I see in their IG stories than those accounts who I don’t. Maybe that’s completely off, but it’s just a small example.
So…
DO YOU HAVE TO CREATE OR USE VIDEO?
In short. No, you don’t have to do anything. BUT in speaking with some very established humans who have far more knowledge about business growth and the future of the online space than I do…I encourage you to explore how video can work for your biz.
You do not have to use video to grow your business. The other options still exist - podcasts, and written form content, photos and graphics, etc. I follow plenty of people who have not created a single piece of video content on instagram. BUT, I’ll also point out that these accounts have already built a substantial following and growth is likely not their main goal. I could be wrong, however.
Ultimately,
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By Annie Miller
4.9
259259 ratings
Instagram recently announced that they are a video-centric platform. Pinterest started allowing video and swipe-style graphics in 2020, and YouTube favors long videos cut into shorter segments.
Video is the future, and we’ve known that for a few years now.
So, what does that mean for those looking to start or grow a biz in 2021?
You best get comfortable being on camera. Kidding, kind of.
I want to leave you with three thoughts and ideas if you’re starting or running an online business in 2021.
It’s never too late to start, but it also probably behooves you to start and learn NOW. So do listen to this episode with a sense of urgency. Okay? Timing is real, and I get that. Of course. But if you’ve wanted to start a biz, or even just creating free content, let’s go ahead and START.
A few things to note about video - there is not one way to do video. As you listen in, prep your brain to open to video. Now, there are some things you truly despise. I HATE SALES CALLS. I hate hosting them. And I hate being a customer. I would so rather read a sales page, and just purchase something on my own.
This hatred is not rooted in being bad at or insecure in a process with which I am unfamiliar. That’s the difference I want you to explore if the idea of video doesn’t spark a joyful light in your soul.
So ask if it’s that you ACTUALLY hate the process of creating video-based content, or if it’s because you don’t know how, think you’re bad at it, lack confidence or any other reason.
Let’s begin.
Question one:
WHY YOU SHOULD CONSIDER USING VIDEO FOR YOUR ONLINE BIZ?
First off, video is more captivating than a still photo. It’s just a thing. And in an online world where people are more stimulated than ever, catching someone’s attention is what we’re after. Video can help us do that.
Video has movement, and movement draws us in when compared to a still photo or graphic. Would you agree? I have no study to back this. So, take it for what it’s worth.
We’ll get into types of video you can use because there are ENDLESS options and I hope to give you some ideas, but for now, how have I seen video positively impact my biz?
Video has the potential to expedite trust, and knowability of a brand. It CAN be more intimate than other types of content. Again, we’re talking about potential. Not a guarantee. The content has to be good, and aligned with your audience to do anything. But when compared to still content, video can lead to quicker connection I believe. I certainly feel like I “know” or want to engage with those who I see in their IG stories than those accounts who I don’t. Maybe that’s completely off, but it’s just a small example.
So…
DO YOU HAVE TO CREATE OR USE VIDEO?
In short. No, you don’t have to do anything. BUT in speaking with some very established humans who have far more knowledge about business growth and the future of the online space than I do…I encourage you to explore how video can work for your biz.
You do not have to use video to grow your business. The other options still exist - podcasts, and written form content, photos and graphics, etc. I follow plenty of people who have not created a single piece of video content on instagram. BUT, I’ll also point out that these accounts have already built a substantial following and growth is likely not their main goal. I could be wrong, however.
Ultimately,