In this episode, Cole Preston sits down with Adam, co-founder and CEO of Cantrip, to discuss the latest developments in California's evolving hemp beverage regulations. Adam's own product, Cantrip, made an unexpected appearance in a state press conference, and he shares his thoughts on the surprise and its implications for the hemp industry. They discuss California’s proposed restrictions, compliance challenges, child-resistant packaging, and how these developments affect both businesses and consumers. Watch video version and read full show notes here: https://thecolememo.com/2024/09/06/e123/