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123. How Digital PR and Press Releases Can Skyrocket Your Brand
In this episode of Growth Marketers Podcast, Wayne Stanley, discusses the importance of press releases and digital PR (public relations). He shares his journey from working in politics to starting his own business and how his background in public relations translates into helping other businesses. Wayne emphasizes the need for an efficient and effective story that connects with customers and differentiates a business. He also explains the difference between public relations efforts and press releases, and how to leverage earned media and digital PR to accelerate recognition and credibility.
Digital PR allows you to reach and actively engage with your target audience. Its advantages, such as enhanced visibility, improved search engine rankings, credibility, and targeted audience reach, make it a worthwhile investment for businesses in today's digital era.
Takeaways from this video:
* Storytelling is crucial in marketing and public relations to create an emotional connection and differentiate a business.
* Press releases are a tool within public relations to inform journalists about news or expertise that can benefit them.
* Earned media, such as media mentions and interviews, can be accelerated by building relationships with journalists and sharing the coverage on owned media platforms.
* Digital PR combines search engine optimization, earned media, and owned media to increase a business's digital footprint.
* Prioritize marketing efforts based on the goals and desired outcomes of the business, and focus on consistency in communication to build brand recognition and trust.
00:00 Introduction
00:09 Wayne's Career Journey: From Politics to Entrepreneurship
02:18 Lessons from Capitol Hill: Communication and Marketing
04:39 The Power of Storytelling in Business
06:50 Crafting Effective Stories for Businesses
14:00 Public Relations vs. Press Releases
20:44 The Role of Earned Media and Digital PR
27:20 Leveraging Awards and Recognitions
30:16 Balancing PR and Marketing Efforts
36:44 Conclusion and Final Thoughts
Watch a webinar:
https://www.oneims.com/webinars/
►Visit our website here:
https://www.oneims.com/
►Follow OneIMS online:
Facebook:https://www.facebook.com/OneIMS/
LinkedIn: https://www.linkedin.com/company/oneims/
Instagram: https://www.instagram.com/oneims/
Twitter: https://twitter.com/oneims?lang=en
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By OneIMS
5
44 ratings
In this episode of Growth Marketers Podcast, Wayne Stanley, discusses the importance of press releases and digital PR (public relations). He shares his journey from working in politics to starting his own business and how his background in public relations translates into helping other businesses. Wayne emphasizes the need for an efficient and effective story that connects with customers and differentiates a business. He also explains the difference between public relations efforts and press releases, and how to leverage earned media and digital PR to accelerate recognition and credibility.
Digital PR allows you to reach and actively engage with your target audience. Its advantages, such as enhanced visibility, improved search engine rankings, credibility, and targeted audience reach, make it a worthwhile investment for businesses in today's digital era.
Takeaways from this video:
* Storytelling is crucial in marketing and public relations to create an emotional connection and differentiate a business.
* Press releases are a tool within public relations to inform journalists about news or expertise that can benefit them.
* Earned media, such as media mentions and interviews, can be accelerated by building relationships with journalists and sharing the coverage on owned media platforms.
* Digital PR combines search engine optimization, earned media, and owned media to increase a business's digital footprint.
* Prioritize marketing efforts based on the goals and desired outcomes of the business, and focus on consistency in communication to build brand recognition and trust.
00:00 Introduction
00:09 Wayne's Career Journey: From Politics to Entrepreneurship
02:18 Lessons from Capitol Hill: Communication and Marketing
04:39 The Power of Storytelling in Business
06:50 Crafting Effective Stories for Businesses
14:00 Public Relations vs. Press Releases
20:44 The Role of Earned Media and Digital PR
27:20 Leveraging Awards and Recognitions
30:16 Balancing PR and Marketing Efforts
36:44 Conclusion and Final Thoughts
Watch a webinar:
https://www.oneims.com/webinars/
►Visit our website here:
https://www.oneims.com/
►Follow OneIMS online:
Facebook:https://www.facebook.com/OneIMS/
LinkedIn: https://www.linkedin.com/company/oneims/
Instagram: https://www.instagram.com/oneims/
Twitter: https://twitter.com/oneims?lang=en