Full Stack Radio

123: Ian Landsman - Marketing and Positioning a New Tailwind CSS Product


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Topics include:

  • Building website templates vs. a UI kit
  • Should the product be positioned as a UI library or an educational resource?
  • One-time purchase pricing vs. subscription pricing vs. some combination of the two
  • Why marketing features can sometimes be better than marketing benefits
  • "Dribbble but with code"

Sponsors:

  • Cloudinary, sign up and get 300,000 images/videos, 10GB of storage and 20GB of monthly bandwidth for free
  • DigitalOcean, get your free $50 credit at do.co/fullstack

Links:

  • Tailwind CSS
  • Tweet previewing the Tailwind component directory
  • Article on Sketch pricing model
  • MegaMaker Club
  • Thermostat, the NPS survey software Ian is working on
...more
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