In this episode of Leadership That Sells, I sit down with Joe Davis, former Head of BCG North America, transformation expert, and author of The Generous Leader. Joe shares a refreshing, clear-eyed perspective on what it means to lead well under pressure especially when you're juggling high-performance targets and a stressed-out sales team.

We talk about how generosity isn’t soft it’s actually a strategic edge. Joe lays out exactly how a leader can be both supportive and tough on performance, why inclusion needs to go far beyond demographics, and how vulnerability builds real trust. It’s practical, honest and powerful. If you’ve ever struggled with how to push your team without breaking them, this is one for you.

How to lead with generosity and still drive accountability

Here’s how Joe Davis defines and applies generous leadership:

Timeline summary

[02:59] - “Generous leadership is giving of yourself freely… to help others grow and thrive.”

[04:43] - Joe’s wake-up call as a 24-year-old manager: “Why didn’t you tell me this two weeks ago?”

[07:06] - “The fastest trust builder? Listening. Not hearing — really listening.”

[08:51] - Inclusion done right: “When you invite me into that room, I want to give you everything.”

[10:45] - “Leadership is a learned performance. You don’t have to be Churchill to lead well.”

[13:26] - Vulnerability in action: “I don’t know, either.” How that one sentence unlocked a stuck team.

[19:04] - “This isn’t about being nice. It’s about outcomes — and how you get there matters.”

[22:04] - Generous inclusion: “It’s not demographics, it’s contribution. Invite, include, then ask.”

[25:10] - Joe’s billboard message to the world: “Listen with curiosity. Listen to learn. Have grace.”

Links & resources

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