Your Truth Shared

#123 Stop Chasing Customers. Start Optimising Your Money Model for Flow with Finola Howard


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Do you feel like every sale resets your business back to zero?
👉 Sell the programme. Start over.
👉 Sell the coaching package. Start over.
👉 Sell the product. Start over.

That exhausting cycle isn’t a sales problem — it’s a fragmentation problem.

In this episode of Your Truth Shared, I’ll show you how to defragment your money model so you can build flow in your business — flow of customers, flow of cash, and flow of growth.

You’ll learn how to design a money model where every offer connects, every step makes sense, and each “yes” naturally leads to the next. No more guessing which product to push. No more feast-and-famine. Just a business that finally feels consistent, scalable, and aligned.

✨ What you’ll walk away with:
  • How to spot fragmentation in your money model (and why it’s costing you revenue)

  • Why customer profiling is the foundation of flow

  • The mindset shift that turns hard selling into ease

  • How to structure your offers into a guided sequence that solves real problems

  • My own behind-the-scenes story of building flow in my business (including the gap I missed — and how I’m fixing it)

  • The simple exercise you can do today to start creating a money model that works

    If you’re ready to stop chasing and start optimising, this episode will show you how to build the revenue engine your business needs to thrive.

    ⏱ Episode Chapters

    0:01 – Welcome to Your Truth Shared
    Business growth starts with truth: why chasing the next customer is a trap.

    2:07 – What Fragmentation Looks Like
    Real-world examples: coaches, consultants, and creative businesses stuck in one-off sales.

    4:12 – Money Models as a Sequence
    Why each offer should solve the next customer pain point, not sit in isolation.

    5:27 – Not Just for Online Businesses
    From McDonald’s “Would you like fries with that?” to bricks-and-mortar flow.

    6:15 – The Hidden Cost of Customer Acquisition
    How fragmentation drives feast-and-famine cycles (and what flow changes).

    7:28 – Building a Revenue Engine
    A look at $100M Money Models and the power of Attraction, Upsell, Downsell, and Continuity offers.

    8:34 – The Mindset Shift That Changes Everything
    Hard selling is your customer telling you your money model is broken.

    9:55 – A Real-World Example from My Business
    How one free download grew into a full brand positioning engagement.

    11:42 – Your Next Step to Create Flow
    A simple exercise to start shaping your money model around customer pain points.

    13:32 – Going Deeper with SOAR
    How to build a seamless, repeatable money model inside SOAR.

    👉 Resources & Links

    • Join the SOAR Waitlist  — be first to know when doors open

    • $100M Money Models by Alex Hormozi

    • Connect with me: Website  | Instagram  | LinkedIn 

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      Your Truth SharedBy Finola Howard