Today we continue our A-Z of Business Marketing.  We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached W.  W stands for Word of Mouth Marketing.  

B2B Marketer Dave Stevens hears from four experts on the topic today:  Director of Operations of MentionMe Simon Dring, Founding Strategy Director at Sparks Studio Michael Gough, Senior Marketing Director of FTI Consulting Giles Barrie, and Managing Director of Considered Content Jay Ball.