Brandon Peterson is the COO of DPA auctions and CEO of Geokey Inc, a cloud-based mobile access solution for doors, gates, elevators, padlocks, and more. We discuss the 3 Cs of marketing, how to create a care culture in your business, and what it takes to build a competition-proof business. 

Time Stamps

[00:26] Brandon's entrepreneurial journey

[03:50] Creating hardware-agnostic software

[04:51] Is it possible to bootstrap a software company?

[06:43] The 3 Cs of marketing framework

[09:16] Why you need to analyze your marketing campaigns

[11:07] Understanding Brandon's Northstar Challenge 

[14:14] Developing a care culture in your organization

[16:00] Organizational cultures: Pressure makes diamonds 

[17:06] Everything is a process in business

[19:29] How to processize your business

[20:22] Ways to eliminate single-person dependency in your business

[21:37] How to build a competition-proof business

[24:30] Parting thoughts 

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Brandon's LinkedIn

Dpaauctions.com

Geokeyaccess.com