Welcome back to leadership in a nutshell with Kenny Chapman. Today's Episode 124 in this episode we shall discuss the importance of creating compelling offers for everything to influence behavior change. How risk aversion is a natural tendency in humans and how to remove this bias by creating an offer that is simple and easy to understand such as dealing with the current trend of progressive contracting that it makes harder for businesses to stand out and why this is important. And how focusing on what your business can offer that is different from other businesses and making sure your offer is consistent across all aspects of your marketing can help your business thrive. 

 

Highlights:

[00:05 - 06:34] How to Create Compelling Offers for Everything

• To create a compelling offer, you need to get into the flow and feel happy.
• Clients don't care about your accomplishments or how well you do, they just want to know that you can solve their problems.
• The point of this podcast is to get you thinking about your business and how it responds to you.

 

[06:34 - 13:03] The Importance of Simplicity in Creating Compelling Offers

• What is the compelling offer for your business?
• How do you remove risk from the equation for your clients?
• Simplify your marketing and sales strategies to make them more effective.

 

[13:03 - 19:20] How to create a compelling offer for your business

• Authentic abundance is the law, and it's important to remember this when selling to clients.
• To successfully sell to clients, you need to overcome resistance and trigger points that they may have.
• To sell effectively, you need to be specific about who your customer is and what direction they're going in.
• You can interject your offer into a client's current situation to create a natural solution for them.
• Final words

 

Let’s Connect! You can connect with me, Kenny Chapman on Instagram, Facebook, and LinkedIn. Email me at [email protected]. Be sure to check out my website https://www.kennychapman.com and find the solutions to your in-service education needs. The first month of training is FREE!!

 

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Tweetable Quotes:

 

“When you have a compelling offer when people just want what you've got, it just feels right. And, they just respond..” - Kenny Chapman

 

"Authentic abundance is the law." - Kenny Chapman