Join us in this insightful podcast episode as we dive deep into the world of customer-centric business strategies with Robert Burgess, a seasoned expert from YHD Media and Your Home TV. Discover the secrets to understanding your customer segments, creating impactful elevator pitches, and leveraging modern technology for targeted advertising. Robert shares invaluable lessons on the transition from entrepreneurial roles to corporate leadership, emphasizing the importance of aligning business metrics with revenue outcomes.