Josh sits down with Drop Brand Manager Chris Gougeon. Drop is a goggle and snow accessory brand that has been around for quite a while (since the late 90’s in fact) however, they recently made a game changing switch to become a direct-to-consumer brand. Why is this important? This means that Drop can deliver one of the best goggle options on the market, a truly premium product at one of the most competitive price points. In this episode, we have the pleasure of dissecting what prompted this change as well as the process of switching over from being a retail driven business to direct to consumer as well as all the ups and downs that went with it.