Today we continue our A-Z of Business Marketing.  We're looking to give a primer on the very latest thinking, practices and practical examples on every big topic in B2B land.  And we’ve reached X and we’ve had to cheat a bit.  X stands for eXcellence in Creativity. 

Business Marketer Dave Stevens hears from five experts on the topic today:  Head of Marketing and Business Development at Quantuma Alex Footman, Creative Director at Omobono James Holland, Head of Practice at Usurpo James Harrington, Creative Director at Ogilvy UK Clare Russell, and brand and marketing specialist Katie Pocock.