Speak Your Truth and Look Good Doing It

124. The Myth of Being Ready For Visibility


Listen Later

🎙️ The Myth of Waiting to Be Ready for Visibility

Podcast: Speak Your Truth and Look Good Doing It Host: Camila – Brand Photographer + Videographer

🔑 Episode Summary

In this episode, I talk about one of the biggest lies high-performing entrepreneurs tell themselves — the idea that you need to be “ready,” “healed,” or have hit a milestone before you become visible.

I share why visibility itself is the process that makes you ready — not something that happens after the fact. This conversation breaks down how visibility builds trust, why being relational matters in business, and how your brand can become the bridge between your expertise and your humanity.

We’ll also explore what it means to be a trusted brand in an era where authority alone doesn’t create connection — and how storytelling, presence, and emotional safety change everything about how people experience you.

📌 You’ll hear me talk about:

  • Why “waiting until you’re ready” is a myth — you become ready by doing the work
  • The difference between expertise and trust (and why being good at your job isn’t enough)
  • Why relational brands outperform transactional ones
  • How storytelling humanizes your authority and makes people trust you faster
  • How to spot where you’re unknowingly eroding trust with your audience
  • What happens when you start letting people see your humanity, not just your professionalism
  • Why visibility is a spiritual practice — it exposes the parts of you that still crave safety
  • The story of a client who took a huge emotional risk on camera and got 18,000+ views because of it
  • How being visible helps you grow resilience, leadership, and capacity for impact

đź’¬ Quotes from this episode:

“You don’t become ready before you’re visible. You become ready through visibility.”

“Business is trust. People give you their most precious resources — money and vulnerability — and they don’t do that with just anyone.”

“If your brand doesn’t let people feel you, they can’t fully trust you.”

“Visibility is not about being perfect. It’s about being willing.”

...more
View all episodesView all episodes
Download on the App Store

Speak Your Truth and Look Good Doing ItBy Maria Cardozo