The Brief Bros.

124: What can we learn from a blank creative brief template?


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Henry Gomez and I have preached the importance of insightful and inspiring "answers" on briefs to get the most from our creative partners. But what, if anything, can we learn as brief writers from a template? A blank template? Today, we examine a couple templates from legacy shops and discuss what we uncover.
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The Brief Bros.By Creative Brief Workshops LLC