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124. Why Emotional Marketing is the Game-Changer for Your Business! How Trust and Delegation Drive Growth
Tim Butler shares insights on building a business that allows for time freedom and delegation. He emphasizes the importance of trust and giving your team the scope to do a great job. Tim also discusses the role of emotion in marketing, highlighting the need to go beyond logic and make people feel something. He advises focusing on the customer's need and differentiation, and using words like 'which means that' to connect statistics with emotions. Tim also discusses marketing strategies for new and innovative products, emphasizing the importance of understanding the target audience's needs and using organic search to reach them. The conversation explores the challenges of paid advertising and budgeting for marketing efforts. It discusses the importance of data-driven decision-making and understanding the connection between data points. The conversation also touches on the future of organic search and the impact of AI-generated content. It emphasizes the need for brands to build trust and focus on providing value to their audience. The future of digital marketing is seen as a shift towards persuasion and brand trust, with a greater emphasis on first-party data. The conversation concludes with advice to younger marketers to enjoy life and not rush into success.
Know more about Tim BButler:
Linkedin Profile URL : https://www.linkedin.com/in/timbutler101/
Discover the Proven Growth Formula: Unleash your B2B potential with our framework to attract, convert, and retain customers. Learn more:
https://www.oneims.com/grow/
Watch a webinar:
https://www.oneims.com/webinars/
►Subscribe to our channel here:
https://www.youtube.com/user/oneims
►Visit our website here:
https://www.oneims.com/
►Follow OneIMS online:
Facebook:https://www.facebook.com/OneIMS/
LinkedIn: https://www.linkedin.com/company/oneims/
Instagram: https://www.instagram.com/oneims/
Twitter: https://twitter.com/oneims?lang=en
Chapters
00:00 Introduction
01:35 Building a Business with Time Freedom and Delegation
06:21 Why is it important to embrace failure in business?
08:38 How do you address your customers' needs effectively?
15:15 How can you turn dry stats into emotional connections in your marketing?
17:28 How do you find your ideal customer and meet their needs?
20:47 Why is organic search more effective than paid media for your audience?
24:15 How do you help customers decide on the right marketing budget?
27:56 What happens if the algorithm changes?
30:08 What are the key elements of a good landing page?
34:03 Is machine learning better than manual campaigns now?
36:32 How will AI impact the future of organic search?
41:10 How can marketers build trust in a digital age?
45:07 Advice to Young Marketers: Enjoy Life and Prioritize Balance
View all episodes
By OneIMS
5
44 ratings
Tim Butler shares insights on building a business that allows for time freedom and delegation. He emphasizes the importance of trust and giving your team the scope to do a great job. Tim also discusses the role of emotion in marketing, highlighting the need to go beyond logic and make people feel something. He advises focusing on the customer's need and differentiation, and using words like 'which means that' to connect statistics with emotions. Tim also discusses marketing strategies for new and innovative products, emphasizing the importance of understanding the target audience's needs and using organic search to reach them. The conversation explores the challenges of paid advertising and budgeting for marketing efforts. It discusses the importance of data-driven decision-making and understanding the connection between data points. The conversation also touches on the future of organic search and the impact of AI-generated content. It emphasizes the need for brands to build trust and focus on providing value to their audience. The future of digital marketing is seen as a shift towards persuasion and brand trust, with a greater emphasis on first-party data. The conversation concludes with advice to younger marketers to enjoy life and not rush into success.
Know more about Tim BButler:
Linkedin Profile URL : https://www.linkedin.com/in/timbutler101/
Discover the Proven Growth Formula: Unleash your B2B potential with our framework to attract, convert, and retain customers. Learn more:
https://www.oneims.com/grow/
Watch a webinar:
https://www.oneims.com/webinars/
►Subscribe to our channel here:
https://www.youtube.com/user/oneims
►Visit our website here:
https://www.oneims.com/
►Follow OneIMS online:
Facebook:https://www.facebook.com/OneIMS/
LinkedIn: https://www.linkedin.com/company/oneims/
Instagram: https://www.instagram.com/oneims/
Twitter: https://twitter.com/oneims?lang=en
Chapters
00:00 Introduction
01:35 Building a Business with Time Freedom and Delegation
06:21 Why is it important to embrace failure in business?
08:38 How do you address your customers' needs effectively?
15:15 How can you turn dry stats into emotional connections in your marketing?
17:28 How do you find your ideal customer and meet their needs?
20:47 Why is organic search more effective than paid media for your audience?
24:15 How do you help customers decide on the right marketing budget?
27:56 What happens if the algorithm changes?
30:08 What are the key elements of a good landing page?
34:03 Is machine learning better than manual campaigns now?
36:32 How will AI impact the future of organic search?
41:10 How can marketers build trust in a digital age?
45:07 Advice to Young Marketers: Enjoy Life and Prioritize Balance