Communications strategist Hasse Eranka joins HappySignals’ Sakari Kyrö to reveal why IT teams often lose business audiences—and how a few audience-first storytelling habits can fix it fast. From cutting information overload to turning feedback loops into word-of-mouth advocacy, Hasse shares practical tools any CIO, service-desk lead or ITSM owner can use to showcase purpose, improve employee experience and prove value beyond uptime.

Key Take-aways

1. Start with the audience, not the stack. Shift from “what we did” to “why it helps you” to keep business partners engaged.
2. Less is more—ditch information overload. Strip non-essential details; clarity beats completeness when explaining technical work.
3. Story structure makes facts stick. Frame updates with a beginning-middle-end narrative and relatable examples.
4. Humanise IT through faces and formats. Replace long emails with short videos, plain language and visible experts.
5. Close the loop to build trust. Follow up after sending messages, gather feedback and show actions taken.
6. Consistency plus personality drive word-of-mouth. Regular, authentic communication sparks employees to champion IT across the organisation.
7. Communication is a skill—practice it systematically. Treat storytelling like any process: test, refine and repeat for measurable experience gains.

Resources & Links mentioned

• Hasse Eranka on LinkedIn – connect and follow his communication insights ⁠https://www.linkedin.com/in/hasse-eranka-34836423/⁠

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