From the forests of Switzerland to studying mechanical engineering and earning a master’s degree in forestry, Greg’s career has been far from conventional. After working in various roles, he eventually launched his own tree care company. Faced with tough challenges in the field, Greg invented the groundbreaking GRCS winch in 1997, revolutionizing how tree work is done. The idea came to life during a tricky job removing a dead silver maple over a tile-roofed home, where crane access was impossible. His innovative solution? A rigging system that has since transformed the tree care industry.

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